Automotive dealerships are traditionally based out of town. BMW tasked TRO to design, build and operate a centrally located Pop-Up Shop to drive exposure for the BMWi series. By developing a multi-faceted, in-depth retail experience we were able to both showcase the cars and educate consumers on the benefits of EV.
MINI briefed TRO to run a pilot Pop-Up Shop programme to determine the benefit of investing in non-traditional retail. Following its success in enhancing brand visibility, drawing footfall and generating sales leads, we were asked to designed and built a mobile re-usable retail kit that we operate in conjunction with MINI dealers.
Playing on the recent trend of grown up colouring books to champion the Ribena Light product, TRO developed a concept for a Ribena Colouring Café. The concept included creating content that generated a reach of 10.8 million through paid, earned and owned media. For the campaign, TRO secured the space, designed, built and managed the café, including development of the projection light show.