In Christmas 2013, Telstra wanted to capture the festive Melbourne spirit with a celebratory display. We created and delivered our most ambitious project to date, an exceptionally innovative digital display across 3 windows, engaging over 360,000 people in 7 weeks.
Studio City wanted to position their new luxury retail space as Macau’s leading high fashion shopping destination. To support this objective, we created an interactive window display that brought the classic magazine Vogue to life, with bi-lingual functionality to engage all audiences.
St George Bank is known for its innovative award-winning products and specialist financial consultation. The bank has extensive retail reach in Sydney and Brisbane, with the branches positioned in high footfall areas of the CBD. TRO partnered with Saatchi & Saatchi to create a digital interactive window, bringing the Christmas spirit to life while delivering brand awareness in a unique way. The campaign brought the excitement of a digital wall of wrapping paper allowing the public to move their hands across the glass to 'tear' through the paper. Once the 'present' was unwrapped, staff members appeared, presenting various gifts to the delighted people - rewarding them for embracing the festive spirit. The entire event was filmed and made into a viral Facebook campaign.
TRO were asked to create a retail installation that reflected the message ‘Beautiful On or Off’ for the launch of the new Samsung Smart TV at John Lewis Oxford St and Sloane Square stores. We created an interactive window that encouraged passers-by to ‘Make Something Beautiful Happen’: eye-catching, uplifting and relevant.